Is the time and effort of Google My Business (GMB) really worth it

Google has said four-in-five consumers use search engines to find local information, such as store addresses, business hours, product availability and directions. That’s more than a 200% increase in the past three years. And while we know people are relying on mobile more than ever, Google has also found 76% of consumers searching for something nearby on their mobile, will visit the business within a day, with a further 28% making an actual transaction. Hence, the importance of optimising your GMB listing.