Have you ever noticed how many times you '"like" "comment" and maybe even "share" a Facebook post from your friends... then all of a sudden you realize it's more than just a few days old?
Facebook just announced a change in it's News Feed to show you fewer, if any at all, older posts. In other words, today's posts will be like Twitter's... once it's presented... down it goes into News Feed oblivion.
Facebook will now show you what it considers to be more "timely posts" as opposed to how much engagement it created. You may be able to grab a spot up there if Facebook... in it's infinite wisdom... feels your story is "trending."
“There are also times when a post that is a day or two old may not be relevant to you anymore,” Facebook said in its announcement. “Our latest update to News Feed ranking looks at two new factors to determine if a story is more important in the moment than other types of updates.”
It's always been easy to stay at the top of the News Feed by creating engagement (those comments, likes and shares I speak of.) However it's all about to end. It's not that it won't help... but to marketers specifically, your going to see a fall in engagement from your customer base, unless, of course, you fork over some of that hard-earned-cash you have just standing by to pay for more Facebook ads.
Ah yes... there it is again... It's all about the money.
Generally speaking, there will be less older, and more newer posts in your News Feed which will please most users. However, it's a blow in the head to marketers. Plus Facebook is trying to woo the News Media to use its platform which the general public seems to engage with more regularly. aka: Trending
Good for them!
Bottom line... It looks as if that 1 - 2% of our fan base that Facebook allows to see our content, is going to shrink further.
As you all know... my strategy has always been to create "Relationships" in Social Media in order to connect with them in other avenues... having already done this, Facebook doesn't scare me.
They just validated my new love for Google+!
Cheers!
Top Hat Terry
Social Media Phoenix
terry@SocialMediaPhoenix.org
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